inlink for brands — influencer marketing platform

The network platform that connects brands and influencers

Brands find influencers and run their marketing, and influencers find brand collaborations and earn from them.

Who inlink is for

If any of these sounds like you, there is a way to start right away.

Brands that need word of mouth on social — when you want social word-of-mouth marketing to introduce your brand. (Social content · Short-form video)
Sellers who need store reviews — when you want reviews on Coupang or SmartStore to build a base for sales. (Store reviews · Online purchase)
Businesses that need visitors at a store or an event — when you want to bring people to an offline store or an event. (Visit · In-store purchase)
Any brand working on awareness and sales — when you want to raise brand awareness and sales together. (All service types)

The platform in numbers

Registered influencers · Business members · Messages exchanged · Campaigns to date · Proposals to date · Content pieces submitted.

Every figure is counted from real data and nothing is rounded. The figures, the date they were measured on and the way each one is counted are published on the statistics page.

Four core features

Four core features that connect brands and influencers and keep the relationship going.

Campaign recruiting and applications — a brand posts a campaign to recruit influencers, and influencers apply to the campaigns they want.
Portfolios and proposals — influencers introduce themselves with a portfolio, and brands send a collaboration proposal to the influencers they like.
Market listings and orders — influencers list content production services for sale, and brands buy the service they need.
Real-time chat and points gifts — talk with your collaboration partner in real time, and say thank you with a points gift.

Collaboration types

Campaigns run as one of these five types.

Type	What it is
Social content	Collaborations where the influencer posts sponsored content on Naver Blog, Instagram, Threads, X and similar channels
Short-form video	Collaborations where the influencer posts a short-form video on Reels, Shorts, TikTok or Naver Clip
Model photo & video	Collaborations that produce images and video for the brand to use on product pages, ads and the like
Store reviews	Collaborations where the influencer buys online or in store and then writes a review
Surveys & events	Other kinds of partnership beyond social advertising, such as taking a survey or bringing people to an event

Channels

Campaigns and collaborations run on these channels.

Collaboration methods

Send the product or invite people to your store — run it the way that fits your brand.

Method	What happens
Delivery	The brand ships the product to the influencer's home
Visit	The brand invites the influencer to a store or an event
Online purchase	The influencer buys it themselves from the online store the brand points to
In-store purchase	The influencer buys it themselves at the store the brand points to
Points only	The brand pays a points reward only — no product and no visit

How you use it

Here is what you actually do in the Business Center, in the order you do it.

Campaigns

Post a campaign — choose the type, the method, the reward and the number of spots, then publish the listing. With AI campaign setup you can draft the title and the guidelines in a conversation. (Campaigns › New campaign)
Collect applications — once the listing is open, influencers apply. If you want more applications, boosting sends a notification to the influencers you target. (Campaigns › Campaign status · Boosting)
Pick who you work with — in applicant management you look through each influencer's gender, age, rating, application message and channel figures, and select the ones you want. (Campaign status › Applicant management)
Follow the work — talk one to one with the influencers you selected. Requests such as a cancellation or a deadline extension collect in Requests received, so you can see only the ones waiting on your answer. (Requests received · Collaborations)
Approve the deliverable — review the deliverable that was submitted, then approve it or send a revision request. (Applicant management › Deliverables · Content album)
Settle the reward — the reward you set when you posted the campaign goes to the influencer. For points top-ups, the tax invoice or cash receipt is issued automatically. (Billing › Top up points · Points and payment history)
Check the results — when the campaign ends, the report shows applications, selections and submissions in one place. (Campaign status › Report)

Proposals

Find influencers — narrow by category, channel and follower count to find the influencers you want. Instead of posting a listing and waiting, you reach out first. (Find influencers)
Send a proposal with your terms — send a direct proposal carrying the collaboration type, the method and the reward. If the influencer changes the terms and counter-proposes, you negotiate from there; if there is no answer by the response deadline you set (7 days by default, anywhere from 3 to 30 days), the proposal expires on its own and the reward is returned to your points balance. (Proposals › Send a proposal)
Send to many at once — send one proposal to every influencer who fits your criteria. A single send holds up to 1,000 influencers, and there is no limit on how many times you send; to reach more people, send in batches. With no subscription or on Starter you use direct proposals instead of bulk proposals. (Proposals › Bulk proposal — Growth · Pro)
Negotiate and get an acceptance — read the replies and adjust the terms. If the influencer counter-proposes, you can change just the amount or the dates and go another round; once it is accepted, the work follows exactly the same stages as a campaign. (Proposals › Proposal detail)
Settle the reward — for work that started as a proposal the reward is held as well, and it moves only after the deliverable is approved. It works the same way as a campaign, so there is nothing new to learn. (Billing › Points and payment history)

Market

Browse the services you need — pick from the services influencers have listed: short-form production, product page photography, model shoots. You can buy straight away without posting a listing. (Market)
Order and pay — write down what you need and place the order. What you pay is held rather than passed on, and it goes to the seller after you receive the work and check it. (Market › Order a service)
Receive the work — when the seller finishes, the deliverable arrives in your order history. One screen shows which orders are still in progress and which are waiting on your check. (Billing › Order history)
Check it and settle — once you check the work you received, the held amount goes to the seller. Payment records and documents — tax invoices and cash receipts — collect together under Billing. (Billing › Points and payment history)

Communication

Talk in real time — talk directly with anyone you are connected to through a selection, a proposal or an order. You can send files and photos too, so there is no separate messenger to keep open. (Messages)
Send a points gift — on top of the reward you agreed, you can send points as a gift to someone who did well. You send it from the conversation and the record stays. (Messages › Points gift)
Get it as a notification — a new applicant, a submitted deliverable, an accepted proposal: each one reaches you in the app inbox and as a push notification. You choose which ones to turn on. (Settings › Notifications)

Pricing

The subscription and the campaign costs are separate. You can post a campaign without subscribing.

Plans: No subscription · Starter · Growth · Pro. (「No subscription」 is not a plan name — it means the account has no subscription.)

Item	What it means
Monthly price (excluding VAT)	The subscription you pay each month. VAT (10%) is added on top.
Yearly price (excluding VAT)	What you pay when you buy a year at once. It costs less than paying monthly.
Campaign posting fee	What it costs to post one campaign. With no subscription it is charged per spot (KRW 5,000 per person); on Starter it is KRW 5,000 per campaign, and only for types other than social content. On Growth and Pro it is waived.
Direct proposal	What it costs to send a collaboration proposal to one influencer: KRW 5,000 each, waived on Growth and Pro.
Bulk proposal	Sending the same proposal to many influencers at once. Not included without a subscription or on Starter.
Brands	How many brands you can create and run from one account.
Team members	How many team members you can invite to share the same screens.
Saved influencers	How many influencers you can keep saved.
Market purchase fee	The fee added to what you pay when you buy content or a service in the Market.
Points gift fee (when paying by card)	The fee added when you pay by card to send a points gift. Sending points you already hold carries no fee.

The figures behind these items — each plan's price, its limits, and which of these fees it waives — are on the pricing page in Korean. Open it with the 「한국어」 button at the top of this page.

More tools

Alongside the core features, these tools are here too. Tap a name and the real screen opens.

Whatever your category

Tap a category you are interested in and you will see influencers working in it.

Counts cover influencers who have set a content category on their portfolio, and one person can cover several categories.

Featured influencers

These are influencers active on inlink right now. → See all influencers

Short-form references

Reels, Shorts, TikTok, Naver Clip — vertical videos that were actually produced.

Brands using inlink

Many brands have already run campaigns on inlink.

On mobile too

Get applicants and submitted deliverables as notifications, the moment they arrive.

Applications and submitted deliverables reach you instantly as push notifications
Manage campaigns and marketing while you are out
Chat with influencers and handle the work from your phone

Frequently asked questions

Things worth knowing before you sign up, taken straight from the Help Center.

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