The full cost of influencer experience campaign marketing

Three cost components (reward budget + creation fee + optional subscription)

What you pay when publishing an experience campaign falls into three parts.

1. Reward budget — the total points paid to participating influencers, calculated as reward per person × recruits and charged in full the moment you publish. The budget for the full number of recruits is secured in advance, regardless of how many apply or are selected.
2. Creation fee — the inlink platform fee. How it is charged depends on your subscription (see ② below).
3. (Optional) subscription fee — if you are on a paid plan such as Growth or Pro, it is billed monthly and separately. Subscription fees are billed and managed under payment management (/biz/payments), not on the campaign creation screen.

Fees with and without a subscription

• No subscription: the creation fee is recruits × 5,000P. Recruiting 10 people, for example, means 50,000P in creation fees alone.
• Starter Plan: social content campaigns have unlimited free creation. Other types (delivery-type and so on) are charged a flat 5,000P per campaign created, regardless of the number of recruits.
• Growth Plan and Pro Plan: creation fees are waived entirely, whatever the campaign type.
• The former "monthly selection limit" and the commission charged as a percentage of budget have been discontinued; the creation fee above is now the single structure.

Worked examples

On the campaign creation screen (/biz/campaigns/new), the "payment" section shows the reward points, the campaign fee and the total payment (VAT included), all calculated automatically just before payment.

Rewards and creation fees can be paid from your brand points balance (P). On the payment screen you choose whether to use some or all of your points, and amounts paid in points carry no VAT; 10% VAT is added only to amounts paid by card or simple payment.

• No subscription, 10,000P per person × 10 recruits

  • Reward points: 100,000P (10,000P × 10 people)
  • Campaign fee: 50,000P (5,000P × 10 people)
  • Points needed in total: 150,000P
  • Total payment (VAT included) on screen: KRW 0 if paid entirely from points, or KRW 165,000 if paid entirely by card (KRW 150,000 plus KRW 15,000 VAT)

• Starter Plan, a type other than social content, same conditions

  • Reward points: 100,000P
  • Campaign fee: 5,000P (flat, per campaign created)
  • Points needed in total: 105,000P
  • Total payment (VAT included) on screen: KRW 0 if paid entirely from points, or KRW 115,500 by card (KRW 105,000 plus KRW 10,500 VAT)

• Growth Plan or Pro Plan, same conditions

  • Reward points: 100,000P
  • Campaign fee: waived
  • Points needed in total: 100,000P
  • Total payment (VAT included) on screen: KRW 0 if paid entirely from points, or KRW 110,000 by card (KRW 100,000 plus KRW 10,000 VAT)

미구독 · 10,000P × 10명 · 전액 카드 결제리워드 포인트100,000P캠페인 수수료50,000P총 결제 금액(VAT 포함)165,000원

When the money leaves

• At publication: the full reward budget and, where applicable, the creation fee are charged at once. Pay from your points balance, or pay the remainder by card if points are short.
• Cancellations and unfilled places: rewards for recruits you did not select, and the remaining budget if you cancel the campaign, are returned as points.
• Market and proposal fees are separate: unlike campaign creation fees, Market purchases and direct proposals carry their own fees by plan. See the subscription plans article for details.

Frequently asked

Q. Can I publish campaigns without a subscription? A. Yes. Without a subscription, however, the creation fee is 5,000P per recruit.

Q. When is the reward budget charged? A. Not when you save a draft, but at the moment you publish, together with the creation fee.

Q. What happens to my payment if I cancel a campaign? A. Whatever the payment method, cancelled and unselected amounts are returned as points.