Creating a brand page and registering brands

How brands relate to organizations

On inlink an "organization" is a business (the registered business entity), and a "brand" is a trademark that organization owns. Like a business that runs several trademarks, you can register several brands inside one organization and choose which brand name each campaign goes out under.

A brand is always shown by its brand name — in campaigns, on the Market and on the brand page — and never by the real name of the person managing it.

How many brands you can register depends on your plan. Once you reach the limit, /biz/settings/brands tells you how many your current plan allows and what to do if you need more.

When you sign up as a business, the company name and business registration number you enter are saved to your organization details (Settings > Organization > Organization details). Register the brands you will use for campaigns yourself on this screen after signing up.

Adding a new brand

1. Open /biz/settings/brands from the sidebar under Settings > Organization > Brands. If you have no brands yet you see a "register a brand" button; if you already have some, it reads "register a new brand".
2. The button opens the form at /biz/settings/brands/new. Enter the brand name (required), the industry, the website and a brand description.
3. The business registration number is optional. It is used to show influencers more accurate information about the brand.
4. Tap register a brand and the brand is registered.

The blue "verified brand" check badge is not granted by a business registration number alone. It is added after the inlink team has checked the brand.

If you have used up your plan's allowance, the button changes to "add a brand (upgrade required)" and takes you to the plan page. If one of your brands has not been used in any campaign yet, you will also see "Rename brand". Tap it to open the edit window — once you change the name, you can use that brand as the brand you want right away. To change the logo, tap the brand logo.

Setting up the brand page (public page)

Every brand you register also gets a brand page at an address of the form /brand/[address]. It shows the brand logo, the description, the campaigns you have run and reviews from influencers.

Who can see it — verification plus the visibility setting

The brand page opens to visitors only when both of these are in place.

1. Brand verification — the inlink team has to check the brand and mark it a "verified brand". Before that the page stays closed whatever the visibility setting says, and visitors see a notice reading "this brand page is not public yet". Members of your own organization can preview it before verification.
2. Visibility setting — in the "brand page" block of the brand list on /biz/settings/brands you can choose public, private or supporters only. The default is public.
   • public — anyone can see it.
   • private — only members of your organization can see it.
   • supporters only — only influencers you have accepted as supporters and members of your organization can see it.

Before verification the public and supporters only options are locked, and the screen shows instead who it will open to once verification finishes, for example "public after verification". The choice you make is kept, so once verification finishes the page opens at that setting without you doing anything.

On the /biz/settings/brands list you can tap a brand logo to change it, and edit to change the brand name, industry, website and description. A brand with no history can also be deleted from the same screen (deleting one frees a slot so you can register another brand). Changing a brand's name removes the blue "verified brand" check; apply for brand verification again to get it back. Changing only the logo keeps it.

Choosing the brand name for campaigns and proposals

If you have registered several brands, the new campaign screen at /biz/campaigns/new lets you choose which brand name to publish under. The brand you choose is what influencers see on the listing and on the brand page.