Getting started as a brand on inlink, the influencer marketing platform

Three ways to work with influencers

inlink is an influencer marketing platform that connects brands with influencers. Brands open campaigns, influencers apply, and selected influencers create content. Brands can work with influencers in three ways.

• Open recruitment (campaigns): set the type, the number of recruits and the reward, publish the campaign, let influencers apply, and select the ones you want.
• Direct outreach (proposals): find the influencer you want and propose a direct collaboration. Work starts as soon as they accept.
• Buying content and services (Market): choose from the content production and review services influencers have listed and buy one directly.

All three follow the same flow. The influencer submits the deliverable, the brand reviews and approves it, and campaigns with a reward pay the reward at that moment (with automatic approval if nothing happens for 14 days). (In plain terms: where there is a reward, the brand places the money in advance and it is only released on approval — an escrow arrangement.)

Campaign vs proposal vs Market

The main difference is who finds whom first. With a campaign the brand posts and influencers apply; with a proposal the brand contacts a chosen influencer first; with Market you buy a listed product as it is. Use campaigns to gather many influencers, proposals when you already know who you want, and Market when you need a defined piece of content quickly.

The Business Center home screen (/biz)

Logging in with a brand account takes you to the /biz dashboard, which shows your campaigns and proposals in progress and your points balance at a glance. The left menu is made up of campaign management (create a campaign / campaign status), proposal management (proposal status / bulk proposals / proposal templates / favorites), collaboration history, Market (purchase history / saved services), payment management (charge points / subscription / points and payment history / coupons), content album and settings. Settings has two groups — my account (edit my details / notification settings / invite a friend) and organization management (organization details / brands / members and permissions / activity log). Account closure is at the bottom of my account > edit my details.

Three steps to your first campaign

1. Sign up for a business account — sign up as a brand and your Business Center opens.
2. Charge points — campaign rewards are paid from points charged in advance. Top up under payment management > charge points.
3. Create a campaign — under campaign management > create a campaign. You can have a draft generated for you by telling the AI what you want, or enter everything yourself. → Creating an experience campaign

Verifying your business registration number is separate from these three steps. You can create campaigns whether or not you are verified, and once you are verified a blue check appears next to your brand name and your brand page becomes visible to visitors. → Business signup and business registration verification

If you would rather propose to a specific influencer straight away, start from proposal management. → Sending a direct proposal

For more on policies and terminology, see the brand policy and glossary.