Getting started as a brand on inlink, the influencer marketing platform
From experience campaigns to direct outreach and buying content — how to start in three steps in the inlink Business Center.
한국어로 보기Three ways to work with influencers
inlink is an influencer marketing platform that connects brands with influencers. Brands open campaigns, influencers apply, and selected influencers create content. Brands can work with influencers in three ways.
- Open recruitment (campaigns): set the type, the number of recruits and the reward, publish the campaign, let influencers apply, and select the ones you want.
- Direct outreach (proposals): find the influencer you want and propose a direct collaboration. Work starts as soon as they accept.
- Buying content and services (Market): choose from the content production and review services influencers have listed and buy one directly.
All three follow the same flow. The influencer submits the deliverable, the brand reviews and approves it, and campaigns with a reward pay the reward at that moment (with automatic approval if nothing happens for 14 days). (In plain terms: where there is a reward, the brand places the money in advance and it is only released on approval — an escrow arrangement.)
Campaign vs proposal vs Market
The main difference is who finds whom first. With a campaign the brand posts and influencers apply; with a proposal the brand contacts a chosen influencer first; with Market you buy a listed product as it is. Use campaigns to gather many influencers, proposals when you already know who you want, and Market when you need a defined piece of content quickly.
The Business Center home screen (/biz)
Logging in with a brand account takes you to the /biz dashboard, which shows your campaigns and proposals in progress and your points balance at a glance. The left menu is made up of requests received, campaign management (create a campaign / campaign status / boosting), proposal management (find influencers / proposal status / bulk proposals / proposal templates), collaboration management (collaboration history / favorites), Market purchases (purchase history / saved services), payment management (charge points / subscription / points and payment history / coupons), content album and settings. Settings has two groups — my account (edit my details / notification settings / invite a friend) and organization management (organization details / brands / members and permissions / activity log). Account closure is at the bottom of my account > edit my details.
Three steps to your first campaign
- Sign up for a business account — sign up as a brand and your Business Center opens.
- Get ready to pay — campaign rewards are paid in points, and any shortfall can be paid on the spot when you create the campaign. You can top up points in advance under
payment management > charge points. - Create a campaign — under
campaign management > create a campaign. → Creating an experience campaign
Checking your business registration number with the National Tax Service (the "check" button in organization details) is separate from these three steps, and you can create campaigns without it. The blue check next to a brand name is "brand verification", added after the operations team reviews the brand; once it is added, the brand page becomes visible to visitors. The two are separate. → Business signup and business registration verification
If you would rather propose to a specific influencer straight away, start from proposal management. → Sending a direct proposal
For more on policies and terminology, see the brand policy and glossary.